Creating Shared Meaning to Drive Growth with Pete Steege

Every successful business runs on growth. But sustainable growth requires something deeper than strategy and execution—it requires shared meaning. When your team understands not just what you do, but why it matters, alignment and momentum follow.

On this episode of The Breakthrough Leadership Team Show, Mike sits down with Pete Steege, business growth strategist and author, to explore how leaders can create shared meaning that drives both culture and results. Pete shares his concept of the truth chain—the link between the company’s goals and how they connect directly to the bullseye customer. When leaders build that chain with clarity and consistency, every decision and every action has a clear line back to the customer who matters most.

If you’re tired of strategy sessions that don’t stick, this conversation will show you how to make meaning the driver of your growth.

Listen to this episode HERE: https://www.mike-goldman.com/bltshow/creating-shared-meaning-to-drive-growth-with-pete-steege