EPISODE 25 - How NOT to screw up KPIs

Everybody’s doing their best. That’s great! But does that equal success? No, it doesn’t. 

The gauge to marketing success, for example, is not the new pretty website, but how often the phone rings with new leads on the line? 

But the numbers are not enough. You also need to understand levels indicate success and what levels indicate failure.

Let me unpack that all for you in this episode: https://www.mike-goldman.com/bltshow/how-not-to-screw-up-kpis